Add Domain

Choosing the right domain name is probably the most important aspect of any online business. There are many reasons for this. The domain is the word that users type into their browser, it is written on every promotional material, itcould be associated with some product or brand name and is therefore easily remembered–the domain is a unique word that identifies your presence on the web. Therefore choosing the right domain is extremely important.

To register a new domain name you simply go to your favorite registrar and follow steps for registration. Here you can expect the first problem. Your excellent, brandable, hard-to-find, easy-to-remember, fantastic domain is already registered. How is this possible? Very simple, domains are registered on a first come, first serve basis. There are some rules regarding using trade marks and other registered names, but in general, anybody can register any name. If somebody has registered your protected name you can start legal procedures to get this domain. In all other cases you will have to find a new domain.

Besides the domain name itself, you can also choose among different top level domains. Those domains are the start (literally the end) of every domain name. The most popular and widely used is the.com top level domain (TLD). This is purely commercial TLD and is the first association when typing the website’s address into address bar of the web browser. Therefore, this should be your first choice. yourdomain.com should be the first choice when checking availability of domains. If the.com domain is already taken then there are two other universal top level domains -.net (network) and.org (organization). Some prefer.net as a second choice while others go for.org. It is up to you and the purpose of your website. There is also.info TLD but it is not recommended for business websites.

An alternative approach to find a free domain is to add dashes between words like your-domain.com. This might solve your problem but it is not recommended. Users rarely type dashes in the browser’s address bar and names with dashes might look spammy to some search engines.

If you intend to build a website for a specific product or to address some specific service you can crate the domain with the main keywords for your website. For example, cheapusedcars.com could be a domain name for website dedicated to cheap used cars.

The com, net and org top level domains do not specify the origin or target country. These are universal, general purpose domains. You can also select country top level domain. Each country has its own top level domain. If you intend to target only specific country, then this could be a good choice.

When you will start a website, this domain will get identity and value. If you will publish interesting content and promote website, than this will increase the value of the domain. Domain is also a valuable asset. It is not uncommon to sell a domain for few thousand $ or more.

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